Mistake by the Lake Sporting Times

for the Cleveland sports fan

Tuesday, August 7, 2007

Okrag Was I Ere I Saw Garko

by Corey

If you've listened to any Indians baseball on the radio this season, you've heard this commercial:
Tom Hamilton: [something or other] is going a million smiles per minute!
Matt Underwood: You mean MILES per hour?
Tom Hamilton: No, SMILES per minute!!!
Emphases theirs. You see, we are supposed to hear this and think, "Haha! It sounds like 'miles' but he really meant 'smiles'! Because it makes people smile!" What keeps me up at night, though, is the way Underwood casually changes "smiles per minute" to "miles per hour"... and then Hamilton, in correcting him, changes it back to "minute" as if there had been no change.

Apparently, miles need to be measured on a per-hour basis. Who's heard of "miles per minute", anyway? it's "miles per hour"... like on the signs! Oh, but this presents a problem. Our fine product makes people smile waaaaay more than a million times per hour! It makes people smile at least 60 million times per hour. Big difference! Someone back me up on this.

Also, Russell Branyan is once again an Indians farmhand. All is right with the world. That is all.

Posted at 8:53 PM

6 Comments:

Anonymous Matthew R said…
That's one thing you don't get with gameday audio or mlb.tv -- the goofy hometown commercials. I think I smell another topic ripe for further study by the crack MbtLST research staff.

There are certain guys (read: Jhonny Peralta) I just can't imagine endorsing anything, but I'd love to be proven wrong.

Because I would buy any product endorsed by Jhonny Peralta.
Posted at 10:34 AM, August 08, 2007  
Blogger Michael said…
I am not as familiar with the million smiles per minute inconsistency, but I'm personally getting annoyed with the '3 strikes: your not out' commercials that have been on STO. I think the Cleveland Indians and their sponsors need to find a better marketing/advertising agency.
Posted at 1:05 PM, August 09, 2007  
Anonymous Anonymous said…
I too despise that smiles per minute commercial. my least favorite one, i think is continental, when they refer to whatever stupid service they have as "easy as stealing second base on a wild pitch", which i do think is quite impossible, because if you're on first and there's a wild pitch and you advance to second, you do not get credit for stealing a base. unless everything i ever knew growing up is wrong.
Posted at 2:16 PM, August 09, 2007  
Blogger Michael said…
PS Russell Branyan has been sold to the Phillies (for cold hard cash) and is no longer an Indians farmhand. All is no longer right with the world.
Posted at 9:32 PM, August 09, 2007  
Anonymous Anonymous said…
As you have a reputation of thinking outside the box, maybe you can offer your insight on how YOU would handle the recent (as in 2 months) offensive struggles of a seeminlgy talented Indians team if you were Eric Wedge.
Posted at 9:31 AM, August 13, 2007  
Anonymous Anonymous said…
the "easy as stealing second base on a wild pitch" ad grates on my last nerve as well.

I don't mind ads on baseball radio, and I don't mind ads that refer to baseball, no matter how clumsily. You expect that during a game.

But get it right or cut it out. It's not that hard to tie baseball to a business. Find another way that actually makes sense to baseball listeners.
Posted at 6:34 AM, August 18, 2007  

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